Last updated: 01/10/2026

1. About this policy

This Privacy Policy explains how Cult of Care Pty Ltd (ABN 69 702 368 901) trading as Cult of Care ("Cult of Care", "we", "us", "our"), collects, uses, holds and discloses your personal information when you visit our website at [www.cultofcare.com.au], take our quiz, buy our products, subscribe to our emails or otherwise deal with us.

We are committed to handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website or providing us with your personal information, you acknowledge that your information will be handled as described in this policy.

2. What personal information we collect

The personal information we collect depends on how you interact with us, and may include:

• Identity and contact details: your name, email address, phone number, and billing and delivery addresses.

• Order information: the products you buy, order history, subscription details and communications about your orders.

• Payment information: payments are processed by our third-party payment providers. We do not store your full card details on our systems.

• Account information: your login details and preferences if you create an account with us.

• Quiz responses: the answers you give in our online quiz, which may include information about your age range, symptoms, life stage and wellbeing goals (see section 3).

• Health information you share with us: for example, if you contact us about how a product is working for you or report a side effect or reaction.

• Marketing preferences: whether you have subscribed to our emails or SMS, and how you interact with them (such as opens and clicks).

• Technical and usage information: your IP address, device and browser type, pages viewed, referring website and similar information collected through cookies and similar technologies (see section 9).

• Reviews and feedback: content you submit, such as product reviews, survey responses or messages to us.

You don't have to give us your personal information. However, if you don't, we may not be able to process your order, respond to your enquiry or provide you with quiz results.

3. Health information and our quiz

Some information you give us, such as quiz answers about perimenopause symptoms or reports of a reaction to a product, is "health information", a type of sensitive information under the Privacy Act. We treat it with extra care.

We only collect health information with your consent, which you give when you choose to complete our quiz or voluntarily share it with us.

We use quiz responses to show you results and product suggestions, to follow up with relevant information if you have agreed to receive it, and in de-identified or aggregated form to improve our quiz and products.

We do not sell your health information, and we do not use it for advertising targeting on third-party platforms.

Our quiz provides general information only. It is not a medical assessment and is not a substitute for advice from your doctor or other healthcare professional.

4. How we collect personal information

We collect personal information:

• Directly from you, such as when you place an order, create an account, take our quiz, sign up to our emails or SMS, enter a competition, leave a review or contact us;

• Automatically, through cookies, pixels and similar technologies when you use our website or open our emails; and

• From third parties, such as our e-commerce, payment, delivery and marketing service providers, or social media platforms if you interact with us there.

If we receive personal information we did not ask for, we will deal with it in accordance with the APPs, including destroying or de-identifying it where required.

5. How we use your personal information

We use your personal information to:

• Process, deliver and manage your orders and subscriptions, including payments, delivery and returns;

• Provide our quiz and your results;

• Create and manage your account;

• Respond to your enquiries and provide customer service;

• Send you marketing communications, where you have consented or where permitted by law (see section 6);

• Personalise and improve our website, products, quiz and communications;

• Run promotions, competitions and loyalty programs;

• Monitor product safety, including recording and, where required, reporting adverse reactions;

• Detect and prevent fraud and misuse of our website;

• Comply with our legal and regulatory obligations; and

• For any other purpose you consent to or that is permitted or required by law.

6. Email, SMS and direct marketing

With your consent, we may send you marketing emails and SMS about our products, offers and content. We use Klaviyo to manage our email and SMS marketing.

Every marketing message includes a way to unsubscribe, and we will process your request promptly. You can also contact us at info@cultofcare.com.au to opt out. Even if you opt out of marketing, we may still send you transactional messages about your orders, subscriptions or account.

We comply with the Spam Act 2003 (Cth) when sending commercial electronic messages.

7. Who we disclose your personal information to

We may disclose your personal information to:

• Our e-commerce platform provider, Shopify;

• Payment processors, such as Shopify Payments

• Delivery and logistics partners, such as Australia Post

• Our email and SMS marketing provider, Klaviyo;

• Our quiz provider, RevenueHunt;

• Subscription management providers, such as Appstle

• Analytics and advertising providers, such as Google and Meta, through cookies and pixels (not including your quiz health information);

• Customer service, review and IT service providers;

• Our manufacturer and professional advisers (such as lawyers, accountants and insurers), where reasonably necessary;

• Government and regulatory bodies, including the Therapeutic Goods Administration (TGA), where required or authorised by law, for example in relation to adverse event reporting; and

• Anyone else with your consent or where required or authorised by law.

We require our service providers to protect personal information and to use it only for the services they provide to us.

8. Overseas disclosure

Some of our service providers store or process information outside Australia. These include Shopify (which may store data in Canada, the United States and other countries), Klaviyo (United States) and other providers. Where we disclose personal information overseas, we take reasonable steps to ensure the recipient handles it in a way consistent with the APPs.

9. Cookies and tracking technologies

Our website uses cookies, pixels and similar technologies to make the site work, remember your cart and preferences, understand how visitors use the site, and measure and improve our marketing. Some of these are set by third parties such as Shopify, Google and Meta.

You can manage cookies through your browser settings and, where available, our cookie preferences banner. Blocking some cookies may affect how the website works.

10. Automated processing

Our quiz uses pre-set rules to suggest products based on your answers. These suggestions are general recommendations only. We do not use automated systems to make decisions that significantly affect your rights or interests, such as decisions about your eligibility to buy from us. If you have questions about how the quiz works, contact us.

11. How we protect and store your personal information

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. These include using reputable, secure service providers, restricting access to people who need it, and using secure connections (SSL) on our website.

No online transmission or storage is completely secure, so we cannot guarantee the security of information you send us online.

We keep personal information only for as long as we need it for the purposes described in this policy or as required by law (for example, tax and product safety record-keeping). After that, we take reasonable steps to destroy or de-identify it.

12. Accessing and correcting your personal information

You can ask to access the personal information we hold about you, or ask us to correct it if it is inaccurate, out of date, incomplete, irrelevant or misleading. You can also ask us to delete your quiz responses or your account. Contact us at info@cultofcare.com.au.

We will respond within a reasonable time, usually 30 days. We may need to verify your identity first. If we refuse your request, we will tell you why, unless it would be unreasonable to do so.

13. Children

Our products and website are intended for adults. We do not knowingly collect personal information from anyone under 18.

14. Complaints

If you have a concern about how we have handled your personal information, please contact us first at info@cultofcare.com.au. We will acknowledge your complaint and aim to respond within 30 days.

If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or on 1300 363 992.

15. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new "last updated" date.

16. Contact us

Privacy Officer, Cult of Care

Cult of Care Pty Ltd (ABN 69 702 368 901)

Email: info@cultofcare.com.au

Postal address: Cult of Care, Little City Coworking, 72-76 Edmund Ave, Unley SA 5061